Learn to manage CRM lifecycle stages for better marketing and sales alignment. Discover the importance, common stages, and customization tips for effective lead management and nurturing.

Mockups are a helpful tool when communicating details about campaigns to a team. Often, clients will request a landing page for an event without providing enough detail about their desired outcome. A mockup can help bridge this gap by providing a visual representation of what the team should be creating. Even a simple sketch in a notebook can help guide writers, designers, and developers and save everyone time.

The annual State of Inbound report from HubSpot. This year’s is “Not Another State of Marketing Report” with interviews from 9 industry experts and insights from over 3,400 marketing professionals.

A carefully curated collection of articles, blog posts and a number of books to share with colleagues and friends who manage marketing and sales teams.

A round-up of recent topics on the current trends in the marketing industry.

Results from a qualitative research report we conducted with Exhibitors and Sponsors at a recent Life Sciences industry conference.