Not Another State of Marketing Report
Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople. HubSpot asked them about their most pressing priorities, the challenges they face, and the strategies they plan to add in the year ahead. All of these insights are then consolidated into a master report: The State of Inbound.
THIS YEAR'S RESEARCH FINDINGS INCLUDE:
70% of marketers are investing in Content Marketing
24% say they will increase their investment in Content Marketing this year
The top 3 ways marketers measure success — 1. Sales (of course!) - and tied for #2. Web Traffic & Lead Generation
Over 60% of Marketers are creating content for more than 3 audience segments (persona)
Video continues to lead as the #1 form of media used in content strategy overtaking blogs and infographics
The most common publishing cadence is 3-4 times per week!
Paid advertising is still quite important to most marketers. And most depend on it for Brand Awareness and Web Traffic.
52% of marketers surveyed now use attribution reporting which ties marketing budgets to recognized revenue.
45% of marketers surveyed now employ the use of chatbots.
72% will be investing in some form of market research this year.
Unlike other industry reports, this one is completely free. You can download it right now at no cost and learn how your business can prepare for the future of inbound.
THIS YEAR'S REPORT INCLUDES INSIGHTS ON:
Content Marketing Strategies
Social Media Marketing Strategies
Digital Advertising
Web Strategy
Search Engine Optimization Strategy
Reporting and Attribution Strategy
Email Marketing Strategy
Conversational Marketing Strategy
Market Research Strategy
Dig Deeper
For more information on the company behind this report, be sure to check out HubSpot's Marketing and Sales Blogs. There's a goldmine of information for just about everyone from those new to the marketing industry to a seasoned pros. And for those designers and developers out there that need to catch up on everything HubSpot and Inbound-y, there are gobs of resources out there for you too!