Lessons Learned from the Trade Show Floor

Over the years, we’ve been attending PharmSci 360 — a major Life Science industry conference that takes place in Washington, D.C. each Fall. Recently, we decided to conduct some qualitative research with Exhibitors on the floor to measure the show’s overall performance from their perspectives and see if we can gain some insights from their experience.

Participants were selected at random and asked to complete a brief survey designed to gauge overall perceptions of the conference and share best practices in new business development. A total of 74 attendees participated in the research, representing a diverse mix of company types and organizational responsibilities.

This report summarizes our key findings and provides recommendations for attendees planning to attend the 2019 AAPS PharmSci conference as well as similar BioPharma industry shows.

A special thanks to our study participants who spoke with us at this year’s PharmSci 360 conference. We know your time is valuable, and we greatly appreciate your input and feedback. Your candid insights will help us all do a better job at capitalizing on the opportunities conferences such as this provide.

At Inveniv, we produce these types of reports from time-to-time to provide a pulse check on attendee satisfaction with conferences and to share the lessons we’ve learned with our colleagues across the industry. Our hope is that you find this report useful in planning for your next conference.

Note: This report was created by Inveniv, LLC, an independent brand consulting firm, and is based on research conducted exclusively by the Inveniv team. It is not affiliated with AAPS in any way.