Let the heart speak.

Me Fine Foundation is a North Carolina-based nonprofit that provides financial and emotional support to families with children undergoing medical crises. Its name honors a boy named Folden who bravely responded “Me Fine” to doctors and family throughout his cancer treatment.

The Work

We modernized the Me Fine brand while preserving its heart. The new logo is a stylized heart that doubles as a speech bubble — symbolizing compassion, resilience, and the idea of “letting the heart speak.” The visual system adds warmth, professionalism, and clarity across digital and print platforms, amplifying the organization’s mission and making it easier for families, donors, and partners to connect.