Gene Therapy. Redefined.

Kriya Therapeutics entered the crowded gene therapy market with a strong vision: to develop “a cure for the many,” focusing on common illnesses like diabetes. They had raised hundreds of millions of dollars to advance a pipeline targeting ophthalmology, neurology, and metabolic diseases. But money alone can’t buy visibility. To create a brand as impressive as their vision, they needed to rise above a sea of similar-looking, helix-branded companies and create an ownable, unique and identifiable presence in the marketplace.

The Work

The logo is inspired by gene therapy and DNA reconstruction, reflecting the brand's core values of boldness, innovation, and dynamism. Building on its geometric theme, we created a visual system for the company and its three therapeutic programs. A bold color palette, modular layout, and 8-bit inspired icon library helped establish Kriya as a distinctive and impactful brand. The brand strategy laid the groundwork for a clear, cohesive message, positioning Kriya as bold, innovative, and accessible. The new brand was introduced through a website, a range of digital and print tools, and a company event.