All-in AAV.

Viralgen is a leading CDMO specializing in AAV (Adeno-Associated Virus) manufacturing for gene therapy. As part of a broader global network, Viralgen needed to sharpen its brand story while standing out for its scientific precision and collaborative spirit.

The Work

We refined Viralgen’s brand within the context of its global parent, highlighting its deep AAV expertise and elevating both the written and visual identity. The design language is inspired by the crystalline structures of capsids — used as visual motifs across infographics, key art, and campaign materials. The brand’s messaging speaks directly to customer success, with a bold, edgy tone that inspires confidence and trust. Our work extended across digital campaigns, social media, special events, and internal communications — building a brand that’s as dynamic and precise as the therapies they help bring to life.