Defy Limits. Deliver Results.

Made Scientific is a bold new CDMO focused exclusively on accelerating cell therapy development and manufacturing — from preclinical to commercial stages. Formerly BioCentriq, the organization was ready to evolve its identity and clearly signal its expertise, momentum, and mission.

The Work

We rebranded BioCentriq into Made Scientific — an entirely new name and visual identity that speaks directly to the precision and potential of cell therapy. The brand combines a playful visual system (including a flask integrated into the logomark) with a bold, clean voice that’s conversational and confident. We deployed the new brand across every touchpoint — from building interiors and exhibits to digital platforms, sales tools, and social media. Alongside the creative transformation, we launched a connected marketing platform that unified commercial, operations, and sales, helping close the loop between brand expression and business growth.

HubSpot Implementation

Inveniv implemented Made Scientific’s first unified HubSpot ecosystem across CRM, marketing, and sales—tailored to support complex cell therapy commercialization. We developed custom workflows, sales sequences, and a fully bespoke website experience, all integrated with Salesforce and key demand generation channels. The result is a scalable, insight-driven platform that aligns scientific innovation with a structured, high-performing commercial engine.