The leading biologics & bioconjugates CDMO + CRO.

Abzena is a global contract development and manufacturing organization (CDMO) that supports the development of complex biologics. With multiple U.S. and U.K. sites, they needed a stronger brand to unify their story and differentiate in a competitive space.

The Work

We evolved the Abzena brand to feel modern, strategic, and science-forward—starting with a refined logo and visual system that subtly reinforces the mark across communications through a dot-and-slash motif. We worked closely with commercial leadership to develop a unified message and fresh tagline, then extended the new brand into sales presentations, advertising, sponsorships, exhibits, and video. Abzena’s updated identity now reflects its scale and sophistication while remaining nimble enough to support targeted initiatives across sites.

HubSpot Implementation

For Abzena, Inveniv deployed a HubSpot marketing and CRM foundation integrated with Salesforce to unify global commercial efforts. We integrated HubSpot with 3rd-party hosting platforms for buyer intent, lead tracking and capture, developed custom automation, campaign infrastructure, and reporting to support their commercial operations. The result is a more connected, data-informed approach to engaging biopharma partners across the drug development lifecycle.