The leading biologics & bioconjugates CDMO + CRO.

Abzena is a global contract development and manufacturing organization (CDMO) that supports the development of complex biologics. With multiple U.S. and U.K. sites, they needed a stronger brand to unify their story and differentiate in a competitive space.

The Work

We evolved the Abzena brand to feel modern, strategic, and science-forward—starting with a refined logo and visual system that subtly reinforces the mark across communications through a dot-and-slash motif. We worked closely with commercial leadership to develop a unified message and fresh tagline, then extended the new brand into sales presentations, advertising, sponsorships, exhibits, and video. Abzena’s updated identity now reflects its scale and sophistication while remaining nimble enough to support targeted initiatives across sites.