Giving a new company a fresh, compelling look and voice.

Who: Kriya Therapeutics entered the crowded gene therapy market with a strong vision: to develop “a cure for the many,” focusing on common illnesses like diabetes. They had raised hundreds of millions of dollars to advance a pipeline targeting ophthalmology, neurology, and metabolic diseases. But money alone can’t buy visibility. To create a brand as impressive as their vision, they needed to rise above a sea of similar-looking, helix-branded companies and create an ownable, unique and identifiable presence in the marketplace.

What: The logo is inspired by gene therapy and DNA reconstruction, reflecting the brand's core values of boldness, innovation, and dynamism. Building on its geometric theme, we created a visual system for the company and its three therapeutic programs. A bold color palette, modular layout, and 8-bit inspired icon library helped establish Kriya as a distinctive and impactful brand. The brand strategy laid the groundwork for a clear, cohesive message, positioning Kriya as bold, innovative, and accessible. The new brand was introduced through a website, a range of digital and print tools, and a company event.