BIO 2025 | RA Marketing

Aaron had the pleasure of catching up with Emma Banks, CEO of ramarketing, on the show floor at BIO 2025. We talked about the current state of life sciences and the science of marketing—how the landscape is evolving, and what it really takes for companies to stand out in a sea of sameness.

This conversation was fun, raw, and totally uncut—just two marketers who live and breathe this industry, swapping real stories and practical insights.

Whether you’re a newcomer to life sciences or a seasoned brand builder, this one’s for you.

In our conversation, we covered:
• What we’re seeing (and feeling) at BIO 2025
• The biggest opportunities in life science marketing
• Advice for newcomers trying to find their voice in a complex space
• Why clarity, confidence, and a little creative courage go a long way