Coined over 60 years ago, the term “knowledge worker” has returned with new urgency. As work becomes more cognitive, distributed, and AI-enabled, understanding knowledge work and AI fluency is essential for modern organizations.

Explore how streamlined CTAs and forms can significantly improve lead capture. By prioritizing simplicity, strategic placement, and clear messaging, marketers can reduce friction and boost conversions. Learn the key principles of effective form design and CTA optimization to make engagement effortless for your audience.