Giving a new company a fresh, compelling look and voice.

Who: Kriya Therapeutics entered the crowded gene therapy market with a strong vision: to develop “a cure for the many,” focusing on common illnesses like diabetes. They had raised hundreds of millions of dollars to advance a pipeline targeting ophthalmology, neurology, and metabolic diseases. But money alone can’t buy visibility. To create a brand as impressive as their vision, they needed to rise above a sea of similar-looking, helix-branded companies and create an ownable, unique and identifiable presence in the marketplace.

What: The logo is inspired by gene therapy and DNA reconstruction, reflecting the brand's core values of boldness, innovation, and dynamism. Building on its geometric theme, we created a visual system for the company and its three therapeutic programs. A bold color palette, modular layout, and 8-bit inspired icon library helped establish Kriya as a distinctive and impactful brand. The brand strategy laid the groundwork for a clear, cohesive message, positioning Kriya as bold, innovative, and accessible. The new brand was introduced through a website, a range of digital and print tools, and a company event.

Services:

Discovery
Brand Audit
Written Identity
Visual Identity
Website
Conference support
Logo animation
Swag

Black background with white text that reads "Gene therapy. Redefined."

Young woman sitting and looking at her side, wearing a white sweater, with a background of windows and light curtains, with black and white graphic elements and text about gene therapies by Kriya pharmaceutical company.

A man in a blue tank top and black athletic pants tying his shoelaces while sitting on the sidewalk next to a yellow dog with a bandana, both looking happily at each other in a sunny outdoor setting.

Three infographic posters with pixelated brain images and vertical text labels "Metabolic," "Neurology," and "Ophthalmology." Each poster lists disease targets and has a colorful gradient bar at the bottom.

Computer monitor displaying a website about gene therapies with a DNA helix image and black and white geometric design elements.

Black T-shirt with a white geometric line design on the front, laid flat against a light gray background.

Two business cards, one black with white text and one white with black text, placed on a light grey and white surface. The black card displays the name 'Kriya,' while the white card contains personal contact details for Shankar Karamasamy, MD, including title and partial contact information. A colorful border adorns the bottom edge of the white card.