Trusted for all the right reasons.

Who: Allen Industries is a growing, privately held manufacturer of fiberglass reinforced plastic (FRP) tanks used to hold everything from water to cool high-tech data centers to liquids for animal feed to hydrochloric acid for specialty chemical manufacturing.   


What: As it transitioned to new ownership, Allen Industries took on a new identity – both figuratively and literally. We helped craft the latter, developing a fresh brand platform that included visual and written identity elements to merge the spirits of both the founding and new ownership groups. The company’s corporate mark was drawn from a tank's silhouette, featuring lines that convey both the intricacies of threaded fiberglass technology and the diversity of FRP tank’s contents. The texture applied to photographs represents the rough elements the tanks are built to withstand, both inside and out. And the black and crimson-on-fire color palette provided a distinct departure from anything else in the FRP landscape, ideally positioning Allen Industries to plant (and proudly wave) its new can’t-miss brand flag.

Services:

Creative Direction
Logo Design
Visual Identity
Collateral
Website
Swag

A construction worker inside a large, curved metal pipe with a black background and white text that reads 'Setting the Standard in FRP Industry'
Logo of Allen Industries featuring a stylized red and white silo icon with black and red text.
A black outline of a circular 3D object, resembling a roll of tape or ribbon, on a red background.
Red background with black bold text reading 'Trusted for all the right reasons'. Company logo in the top right corner, round with black and red. Three statistics at the bottom: 100 percent of manufacturing projects are build-to-suit, 3,000 satisfied customers nationwide, 40 years of manufacturing, inspection, and field repair experience.
Multiple black circular items with orange text and design, stating 'Allen Industries Proudly Made in Missouri,' arranged overlapping each other.
Step one of a project initiation process, with a heading, paragraph of instructions, and a red 'Learn More' button on a beige background.
Graphic showing three black icons labeled Operation, Manufacturing, and Installation on a red background.
Open binder with printed safety guidelines and instructions for fiberglass tanks, arranged on a beige surface.
Diagram of a pressure regulation system with labeled components including supply valve, pressure gauges, air pressure in, backup pressure gauge, relief valve, fitting to tank, and a common central valve.
Business card for Allen Industries with name Rich Allen, title President, contact info, and address
Open brochures on a white table, one with a black cover and red and white text about delivery tanks, another with a white cover and black text welcoming the reader, and a third open brochure showing a cityscape and a construction crane.